Seeda Kreuzer: “If you want to change the future, start with content”​

I had the opportunity to spend an afternoon in Munich to interview Seeda Kreuzer for the WeContent platform. Seeda is a very interesting, powerful woman who’s life began in Thailand, living with her grandmother. And when her grandmother died, she lived on the streets for 2.5 years until her mother picked her up and brought her to Germany. And what a journey that was. From a young girl who lived on the streets to board member at an international agency.

But then, in December 2020, she quit her job to do something meaningful with her life. As a creative producer in film, she has worked on the most impressive films, mostly for brands. Now she feels it’s time to use her creativity for a better world. So she joined Viva con Agua, a non-profit organization. Viva con Agua works for access to clean drinking water, sanitation and hygiene. In doing so, they rely on lots of positive activism.

“It’s time to use
my creativity
for a better world.”

The new platform that Seeda started, VC:X, donates the generated profits to social and cultural projects. Seeda, who has done great things in advertising and content creation, says it’s time to change the industry. To rethink brands, products and also commercials and the way they are created. She fights for diversity to build the right foundation to create that better world. And with VC:X, she believes she can create a new and better future. Because, she says, “If you want to change the future, you start with content.”

I couldn’t agree more. The entire interview will soon be available on WeContent.eu. And there’s more to come. If you want to stay informed, please subscribe to my newsletter.