Welcome to 2027!
Great job! You’ve made it all the way through! I hope you’ve enjoyed the film I’ve created for you back in 2025. I know it must seem a bit weird that marketers are being brought in for questioning regarding the creation of single-used, disposable content. But, trust me, it will all fall in place once you realize everyone benefits from a sustainable content marketing approach. And, since you’re here, you can get a head start.
Binge Marketing, the sustainable marketing strategy
If you want to find out how to be ready for the future, you can start here. I’ll be your guide on this journey from plain content marketing and single-used, disposables to great Binge Marketing with evergreen content. There are four ways to prepare properly:
- Buy the book Binge Marketing, the best scenario for building your brand
- Start (the free pilot) of the online course Binge Marketing in 10 episodes
- Just reach out and ask me anything via carlijn@carlijnpostma.nl
- Subscribe to Binge Marketing and you’ll get a lot of inspiring and practical extra’s.
The latest blogposts:
Template for content mapping and planning
Template for content mapping and planning Download Template Download highres template Already in 2014 I wrote an ar [...]
Cannes Lions 2022: Sustainability Within the Industry of Brand Film and Advertising
Sustainability Within the Industry of Brand Film and Advertising This article is part of a series that I originally wr [...]
Streaming service for businesses Biites launches in the Netherlands today
Streaming service for businesses Biites launches in the Netherlands today Carlijn Postma (The Post) represents the com [...]
“Binge Marketing is simply a delightful way to look at today’s biggest marketing challenge – holding the attention of our consumers. Carlijn is a true expert, and shows us the map to using Binge Marketing to develop better brands, and differentiating experiences.“
Robert Rose, Founder, Chief Troublemaker The Content Advisory – The Consulting & Education Group of Content Marketing Institute
What people are saying about Carlijn Postma & Binge Marketing
United Kingdom
“After reading this, you’ll kick yourself over how brilliantly simple and effective this method is and how easily it can be applied. By setting your content marketing efforts to the popular Netflix habit of binge watching, you’ll find this a great approach to consistent and high-quality content creation that will engage and educate any audience.“
Rob John, Managing Director, The Content Marketing Association (CMA)
United States
“Interesting perspective and theory that I could see working in various areas/ways. I appreciate the use of universal movies to apply her points.”
Content Marketing World, Cleveland
Slovenia
“Carlijn Postma was more than great presenter… she became really one of the stars of this years POMP FORUM conference.”
Igor Savic, Pomp Forum, Ljubljana