Template for content mapping and planning

Already in 2014 I wrote an article for Content Marketing Institute about ‘content mapping’. And it is still very relevant. CMI asked me to update the article with more recent examples and so I did.

5 Steps To Mind Map Your Content and Increase Its Reach
You spent hours sweating over a blog post to make it appealing and complete. You spent weeks of intensive preparation to produce an eye-catching video. You finally have your content in shape and publish the end result.

You promote it with a few tweets and updates on LinkedIn, Instagram, and your newsletter. And then?

Don’t cross your fingers and hope for the best. Turn to mapping to ensure your content makes the biggest impact possible.

Decipher content mapping
In this case, I use the term “content mapping” to talk about mapping content to other content. Content mapping is a logical derivative of the phenomenon of mind mapping — drawing a diagram to visually organize information, frequently around a single concept represented as a circle in the center of the map.

An experienced content mapper can easily chop the topic into separate thoughts or ideas. But less-experienced content mappers should brainstorm, using the map as a physical manifestation. I like to draw a tree and jot down all the different categories, subjects, and content types that come to mind as branches.

You can read the full article on CMI’s blog.

You can download the template here. If you prefer a highres download to be printed in a bigger format, you can download it, also for free, in my shop.