Book – Binge Marketing, The Best Scenario For Building Your Brand (EN)

Description

The Hollywood Way To Content Marketing

This book Binge Marketing will show you what has been right in front of you all along. Such a fantastic way of looking at your own content marketing strategy.

How do series makers get people to watch their content for a long time? And what can marketers learn from all these years of experience in storytelling and committing an audience? That is what Binge Marketing is about. Carlijn Postma explains how to use the Binge Marketing methodology to tell your story like a great television series and turn every piece of content into a relevant episode for your audience.

Binge Marketing offers a refreshing and unique approach on the growing business of content marketing in today’s turbulent 21st century. Presenting practical scenarios and recognizable examples from leading television programmes, films and pop culture, this book will inspire you to create your own binge-worthy content.

Content Marketing Institute added Binge Marketing to the list of 67  books for the ultimate content marketing library.