Audience Journey instruction template

Description

If you want to learn what content is relevant to your audience, before you start creating your content, you can use the audience journey. It is a template based on Joseph Campbell’s hero’s journey. A universal story structure framework that is used by film makers all over the world. The hero’s journey can help you create better stories. But you can also apply it to your audience.

Your audience is taking the same journey on their personal quest as the hero in a movie. It will provide you insights -in advance- into what content is relevant to your audience at a specific moment. For you as a brand, this means that you can calculate better -again, in advance- which content will contribute the most to your and your audience’s goals.

You can download the template here. For those who want to learn how, you can find an explanation in my book Binge Marketing, or if you need a more practical guide, you can order the workbook Binge Marketing.