Podcast: The Hollywood Way to Content Marketing with film director Martin Koolhoven

Writing a book about the similarities between two industries, film making and screenwriting vs marketing is great. You get to do research, you can talk to almost everyone you want and you learn so much. But, the launch of a book doesn’t mean the search is over. On the contrary! It’s more as if I’ve opened Pandora’s box of unawareness. That’s why I started this podcast series ‘The Hollywood Way to Content Marketing’. So, I will continue my search for things marketers don’t know about creating content and building an audience which my guests do.

And for my first episode I am very excited to announce that I got the opportunity to talk to a brilliant film maker and director from The Netherlands. He has won several national and international prizes for his work. So, in this first episode I am going to find out what marketers can learn from Martin Koolhoven.