Welcome to Binge Marketing!
Have you ever wondered why you can’t stop binging your favourite series? And why, as a marketer or an entrepreneur, you have to work really hard to find and retain an audience? It was exactly this question that made me delve into the world of films and series. And that is how Binge Marketing was born. Learn from the best storytellers and audience builders in the universe. Be inspired by examples of marketers who already have experience with this form of qualitative (serial) storytelling.
Monday Giveaway
The latest blogposts:
Template for content mapping and planning
Template for content mapping and planning Download Template Download highres template Already in 2014 I wrote an article for Content Marketing Institute about 'content mapping'. And it is still v [...]
Cannes Lions 2022: Sustainability Within the Industry of Brand Film and Advertising
Sustainability Within the Industry of Brand Film and Advertising This article is part of a series that I originally wrote for BrandStorytelling.tv. Go to BrandStorytelling.tv to read the whole serie [...]
Streaming service for businesses Biites launches in the Netherlands today
Streaming service for businesses Biites launches in the Netherlands today Carlijn Postma (The Post) represents the company in the Benelux Amsterdam, 10 May 2022 - The new streaming service Biites st [...]
“Binge Marketing is simply a delightful way to look at today’s biggest marketing challenge – holding the attention of our consumers. Carlijn is a true expert, and shows us the map to using Binge Marketing to develop better brands, and differentiating experiences.“
Robert Rose, Founder, Chief Troublemaker The Content Advisory – The Consulting & Education Group of Content Marketing Institute
What people are saying about Carlijn Postma & Binge Marketing
United Kingdom
“After reading this, you’ll kick yourself over how brilliantly simple and effective this method is and how easily it can be applied. By setting your content marketing efforts to the popular Netflix habit of binge watching, you’ll find this a great approach to consistent and high-quality content creation that will engage and educate any audience.“
Rob John, Managing Director, The Content Marketing Association (CMA)
United States
“Interesting perspective and theory that I could see working in various areas/ways. I appreciate the use of universal movies to apply her points.”
Content Marketing World, Cleveland
Slovenia
“Carlijn Postma was more than great presenter… she became really one of the stars of this years POMP FORUM conference.”
Igor Savic, Pomp Forum, Ljubljana