Template for content mapping and planning
Template for content mapping and planning Download Template Download highres template Already in 2014 I wrote an article for Content Marketing Institute about 'content mapping'. And it is still v [...]
Cannes Lions 2022: Sustainability Within the Industry of Brand Film and Advertising
Sustainability Within the Industry of Brand Film and Advertising This article is part of a series that I originally wrote for BrandStorytelling.tv. Go to BrandStorytelling.tv to read the whole serie [...]
Streaming service for businesses Biites launches in the Netherlands today
Streaming service for businesses Biites launches in the Netherlands today Carlijn Postma (The Post) represents the company in the Benelux Amsterdam, 10 May 2022 - The new streaming service Biites st [...]
Are brands global democracies?
Are brands global democracies? Now that Russia has aggressively invaded Ukraine, and the UN sanctioned the country, brands are retrieving from Russian soil. Some for the safety of their employees, o [...]
Binging with Payal Arora
Payal Arora: “If you’re not looking at the Global South, you’re putting your business at high risk” On my travels as an author and speaker, I encounter many interesting people. For this series I too [...]
What if… Creating single-used, disposable content were a crime?
What if... Creating single-used, disposable content were a crime? In our business, we spend a lot of time, money and energy on developing, creating and distributing content with a short lifespan. Si [...]
Black Widow’s example of what music can do for storytelling
Black Widow's example of what music can do for storytelling I know, I am privileged to be married to a musician who writes his own music. And who also writes and rewrites things for me. As I was scr [...]
Free download Binge Marketing Posters
Back to the office? Bring some inspiration... Going back to the office again? Bring some inspiration for yourself and your colleagues. Download these posters for free (A3 size, 297 x 420mm) or buy t [...]
A streaming service for branded content?
"A streaming service for branded content? How is that going to get an audience?" Wrong question. Last spring, I went to Copenhagen for an interview. I always try to add an extra day for some new ins [...]
Branded content or content brand?
Branded content or content brand? By Marianna Bretz, Brazil When I started thinking about writing this article, I took up some reading on content marketing and branded content and asked experienced [...]
Meet Marianna Bretz and learn all about content marketing in Brazil
Meet Marianna Bretz and learn all about content marketing in Brazil In 2019, when I was speaking at Content Marketing World, I met Marianna Bretz. And Marianna is a journalist and content marketeer [...]
Seeda Kreuzer: “If you want to change the future, start with content”
Seeda Kreuzer: "If you want to change the future, start with content" I had the opportunity to spend an afternoon in Munich to interview Seeda Kreuzer for the WeContent platform. Seeda is a very in [...]
The book
Carlijn Postma is the author of Bingemarketing – het beste scenario voor het bouwen van je merk (2019). Carlijn has also written Contentmarketing in 60 minuten (2014) and ik.nl (2011). During the early days of social media, she wrote the bestseller Zakelijk twitteren voor beginners (2010). She also writes blogs for the international Content Marketing Institute, WeContent, European Platform for Content Marketing and Dutch platforms like Frankwatching en Frank News (Candid).
