Binge Marketing

The Hollywood way to content marketing

In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series to show you how to build and captivate an audience?

All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with each episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content. This fosters trust and lays a foundation for the realisation of your marketing goals.

Your audience’s journey

For Binge Marketing, you need an audience. The only way to captivate your audience in the long run is to keep the shared interests of your audience and your brand in mind. How can you find out what your audience’s interests are? Carlijn Postma sees distinct similarities between the hero’s journey as depicted in films and series and your audience’s journey. Based on this realisation, she developed twelve steps that give you insight into the journey that leads from someone’s initial need for information to their becoming part of a loyal and involved audience.

The Hollywood Way To Content Marketing

How do series makers get people to watch their content for a long time? And what can marketers learn from all these years of experience in storytelling and committing an audience? That is what Binge Marketing is about. Carlijn Postma explains how to use the Binge Marketing methodoly to tell your story like a great television series and turn every piece of content into a relevant episode for your audience.

Binge Marketing offers a refreshing and unique approach on the growing business of content marketing in today’s turbulent 21st century. Presenting practical scenarios and recognizable examples from leading television programmes, films and pop culture, this book will inspire you to create your own binge-worthy content.

Content Marketing Institute added Binge Marketing to the list of 67  books for the ultimate content marketing library.

Carlijn on stage

As marketing keynote speaker, Carlijn Postma adds substance and entertainment to your event. Using recognizable examples from popular culture and easily applicable practical models, she inspires your audience to create binge worthy content. After all, binge marketing lets brands use the same tricks that are used in Hollywood.