About Carlijn
Carlijn Postma lives and breathes content marketing. “Refreshing” and “practical” are commonly heard reactions to Carlijn’s approach to content marketing. She shares this unique approach as a speaker and in her books. She founded The Post, a leading agency in content marketing and is now on her way to explain Binge Marketing to the world: “Start creating evergreens and stop wasting time on single-used, disposable content.”
The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an oft-requested speaker at international events. In 2017, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing.
Carlijn Postma introduces binge marketing
Binge Marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn has marketers and entrepreneurs look at their own organization as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organizations build their audience. This phenomenon, binge marketing, is becoming increasingly popular.
Carlijn on stage
On stage, Carlijn Postma explains her approach in a fascinating and humorous manner. She attended various major conventions as keynote speaker. In her presentations, she uses well-known and less well-known series and films to explain the various techniques of storytelling. This approach is both recognizable and inspirational to her audience. Rest assured that she always gives timely spoiler warnings.
Do you want to work with Carlijn?
Would you like to know how to use binge marketing to achieve your marketing goals? Are you looking for ways to take your organization’s storytelling to the next level and further expand your audience? During an in-company training, Carlijn can help you look at your brand from a new perspective. With the help of her book Binge Marketing, you can then start applying the principles of her approach on your own. If you need any help, the script writers, art directors, film makers and online marketer of The Post are there for you.
